CASE STUDY: OPTICAL EMPORIO

Conversions up 345%

Inside the full digital overhaul that helped Optical Emporio turn website visitors into paying customers.

I want results like this

WHAT WE DID

A full digital overhaul in five parts

Strategy and design

Digital marketing plan and strategy
We started with a clear roadmap. A full digital marketing plan gave every channel a purpose and every rand a job.

Website design and development
We redesigned and rebuilt the website to look premium and convert better. Clean layouts, fast load times and a smooth mobile experience guide visitors from browsing to buying.

Graphic design
We created a cohesive set of branded visuals across digital and print, so the brand is instantly recognisable wherever customers see it.

Online store and shopping

Online store
We built a store that makes buying easy. Streamlined product pages, simple navigation and a quick checkout remove friction and turn browsers into customers.

Product and store photography
We photographed the products and the store to give the brand a polished, consistent look. Quality imagery builds trust and helps customers choose with confidence.

Google Merchant
We set up Google Merchant so products appear in Google Shopping and free listings. Customers see frames, prices and images right in the search results.

Traffic and visibility

SEO
We optimised the website and product pages for the searches eyewear customers make, bringing in more of the right traffic without paying for every click.

AI optimisation
We optimised the brand's online content to show up in AI-powered search and answer tools, so Optical Emporio is ready to be the answer when customers ask AI where to buy.

Google Business Profile management
We manage their Google Business Profile so the brand looks great and stays accurate in local search and on maps. Updated details, fresh content and review management drive calls, visits and enquiries.

Google Ads
We built and managed Google Ads campaigns that target high-intent shoppers. Ongoing optimisation keeps spend focused on what converts.

Content and customer engagement

Social media content and videos
We create regular, on-brand content and video that keep Optical Emporio top of mind and send engaged followers to the store.

Social media ads
We ran targeted social media ads to put the brand in front of the right audience. Eye-catching creative and sharp targeting turn scrolling into clicks and sales.

Email newsletters
We designed and sent newsletters that keep customers coming back. Promotions, new arrivals and helpful content turn one-time buyers into repeat customers.

Store front artwork
We designed artwork for the physical store front so the in-person experience matches the online brand.

Ongoing support

Maintenance
We keep the website and store secure, fast and up to date. Regular updates, backups and performance checks keep everything running smoothly as the business grows.

THE RESULTS

Real growth. Measurable impact.

5,050

Conversions from Google Ads

50,068

Clicks from Google Ads

345%

Conversions up: 368 in Q4 2024 to 1,639 in Q3 2026 (4.5x)

483%

Conversions up year on year: 281 in Q3 2025 to 1,639 in Q3 2026

101%

Clicks up, Jan to Sep 2026 against the same period in 2025: traffic doubled

53%

Cost per conversion down

Results from Google Ads data to Q3 2026.

SHOWCASE

A closer look at the work

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ChatGPT Image May 14, 2026 at 02_39_14 PM

LET'S TALK

Ready to grow your online presence?

Tell us a bit about your project and we'll get back to you as soon as possible.

GOOGLE REVIEWS

      EXCELLENT  
   Based on 20 reviews 
    
 
 
 
   
 
 
       Posted on Google  
   
   Charl Fensham 
 
 
 
 Trustindex verifies that the original source of the review is Google. Thank you for active marketing improvements.
  
 
      Posted on Google  
   
   Lee-Ann Botes 
 
 
 
 Trustindex verifies that the original source of the review is Google. Professional, helpful and goes above and beyond what you expect. Very good experience working with them, well priced and will use them again in the future if needed. Highly recommended
  
 
      Posted on Google  
   
   Kathy Seintis 
 
 
 
 Trustindex verifies that the original source of the review is Google. Ive been working with Augrafi Designs for over 8 years now. They are the most creative and efficient and friendly people ive ever worked with.  Everything is always handled with such professionalism.
I highly recommend Augrafi Designs. 5 Stars ðŸŒŸ all round.
  
 
      Posted on Google  
   
   Dewald van Wyk 
 
 
 
 Trustindex verifies that the original source of the review is Google. Over the past two years, Lyle has been an integral part of building and shaping our brand identity. His creativity, attention to detail, and deep understanding of our vision have played a huge role in taking our business to the next level.

From our logo and marketing material to social media content and brand guidelines, Lyle consistently delivered high-quality work that reflected our values and stood out in a competitive industry. He has an incredible ability to translate ideas into visuals that connect with our audience, and he always approached every project with passion and professionalism.

More than just a designer, he became a true brand partner, reliable, easy to work with, and always willing to go the extra mile. Weâ€™re grateful for the role heâ€™s played in our growth and proud to have had him as part of the team.

Highly recommended to any business looking for top-tier graphic design talent
  
 
      Posted on Google  
   
   Liesl Pescivolo 
 
 
 
 Trustindex verifies that the original source of the review is Google. Thank you Lyle for assisting us in bringing our business to life with our logo.
Excellent work...highly recommended
  
 
      Posted on Google  
   
   Timoteo Da Silva 
 
 
 
 Trustindex verifies that the original source of the review is Google. The Augrafi team is always willing to go the extra mile to ensure your website looks exactly how you want it to look. On top of that - they provide a really good value service with a smile, and at a good price. Very happy!